Everything You Think You Know About Innovation Is Wrong


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Amy Peck

For all companies, innovation is more important than ever. Exponential technologies are evolving at a rapid pace, as is the future of work. The challenge for large enterprises is that in many cases, the very structure of the company thwarts true innovation. Innovation budgets are subject to market swings, earnings reports, middle management meddling and a host of other pressures.

The very definition of an innovation center has morphed into a kind of magic laboratory, filled with cutting edge electronics and spinning out 007-worthy gadgets. They often become product mills, with expectations for success tied to unrealistic metrics. In this session, we will get back to basics and map out strategies for companies to get back on a true innovation path.


About Amy

Amy Peck is the founder & CEO of EndeavorVR, a leading global VR/AR (XR) strategy & consulting firm. Amy is a recognized thought-leader in the space and speaks globally on the future of XR. She is a venture partner at the Capital Region AR/VR Accelerator, holds several Advisory Board roles and Co-chairs the VRARA Enterprise Committee.

Amy’s passion for this technology began at Leap Motion where she launched the Enterprise division working with clients across every major vertical including healthcare, entertainment, retail, hospitality, education, and government.

It became clear that there was a need to help foster XR development in the commercial arena and more importantly, shepherd these critical early wins. EndeavorVR was conceived for this very purpose.

Her own personal mission is to see XR fundamentally improve every aspect of our lives with the goal of making this technology accessible and transformative for everyone.

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